Ever Wished Someone Would Hand You an A-Z Business Plan? Wish No More.
Join the 30-week martial art business cohort that gives you the complete A-to-Z Business Blueprint Operations, Finance, HR, and Marketing—so you can lead as a true CEO.
Writing the Business Plan
In the Mini-MBA program, one of the first and most important steps we take, together, is learning how to write a strong, practical business plan.
Together, we explore the essential areas every plan should cover—defining your vision and mission, analyzing your market and competition, mapping out marketing strategies, structuring operations, and developing clear financial projections. You’ll also learn how to identify key performance indicators and anticipate potential challenges so your plan becomes not just a document, but a real roadmap for growth and success.
Pillar One: Operations
In our Operations Component, we will accomplish the following:
- Apply lean systems and Six Sigma principles to increase efficiency and reduce waste.
- Build clear operational flow systems - both administrative and customer centric.
- Design an inviting business environment that reflects professionalism and culture.
- Develop a structured, impactful curriculum that supports student progress and success.
- Create and optimize martial arts class schedules to maximize time and teaching efficiency.
- Capture and analyze performance data, track key statistics, and use reports for informed decision-making.
- Write clear, actionable Standard Operating Procedures (SOPs) to ensure consistency.
Pillar Two: Human Resources
In this segment of the Martial Art MBA program, we focus on building a strong foundation for managing your team effectively and responsibly.
You’ll learn how to create and maintain proper personnel files, understand hiring laws and compliance requirements, and stay up to date with key regulatory issues. We’ll also cover securing the right insurance coverage, developing clear job descriptions and staff policies, and establishing training and evaluation systems that keep your team motivated, accountable, and aligned with your vision.
Pillar Three: Marketing
True marketing builds a brand that works for you every single day.
Together, we’ll create a complete marketing system designed to attract, engage, and retain students—not just fill your inbox with inquiries. We’ll cover everything from setting the right pricing strategy to developing a clear, consistent brand identity that reflects your values and resonates with your community.
You’ll learn how to ensure consistency across all channels, craft messaging that connects, and build campaigns that turn interest into long-term loyalty. The goal isn’t quick wins—it’s a sustainable brand presence that fuels steady growth year after year.
Pillar Four: Finance
In the Finance segment of the Mini-MBA program, we tackle one of the most commonly overlooked areas of small business ownership: understanding your numbers.
You’ll learn proper bookkeeping procedures and how to create essential financial statements—including profit and loss reports, balance sheets, and cash flow statements—so you always know exactly where your business stands.
We’ll dive into building an active pro-forma to forecast growth. Explore the differences between financial accounting (for compliance) and managerial accounting (for decision-making).
You’ll gain insight into managing assets, setting financial goals, and using data to guide strategic choices. By the end, you’ll have the tools to see the full financial picture of your business and the confidence to make informed, future-focused decisions.
About the Course
I’m not going to sugarcoat this. This is school. Over 30 weeks, you’ll follow a rigorous, structured program—weekly lessons, homework to submit, and actions you apply in your own martial art center. We focus only on what matters to martial art businesses. You’ll do real work; designing systems, tracking numbers, and making decisions. This is only for business owners who are ready to do the work and take full control of what they have built.
The curriculum begins by working together to create a thorough business plan that clarifies vision and mission; assesses market and competition; reviews your pricing, program systems, operational flow and project your finances. For the remaining 26 weeks, we break down the four business pillars; Operations, Human Resources, Marketing, and Finance—so you build a complete, end-to-end operating system for your specific martial art center.
The cohort culminates with an in-person gathering in Columbus, Ohio, in October 2026. We’ll meet to review, share, and solidify what you’ve built—and you’ll leave with a clear, laser-focused plan to make 2027 your strongest year, ever.
The curriculum begins by working together to create a thorough business plan that clarifies vision and mission; assesses market and competition; reviews your pricing, program systems, operational flow and project your finances. For the remaining 26 weeks, we break down the four business pillars; Operations, Human Resources, Marketing, and Finance—so you build a complete, end-to-end operating system for your specific martial art center.
The cohort culminates with an in-person gathering in Columbus, Ohio, in October 2026. We’ll meet to review, share, and solidify what you’ve built—and you’ll leave with a clear, laser-focused plan to make 2027 your strongest year, ever.
About Your Instructor
From High School Dropout, to the MBA Classroom
Kelly Muir knows what it takes to build success from the ground up. She began training in 1980 and, at 17, left high school to navigate life on her own. Fortunate to learn from world-class instructors, she excelled both on and off the mat, going on to build two successful martial arts centers on her own.
Frustrated by years of receiving fragmented business advice, she went to school, earned her business degree, and is now an MBA candidate. Her purpose in attending University was singular: to bring the industry a polished, disciplined, and complete business model that she could share with other martial art business owners.
Through Kelly Muir Consulting and her signature Martial Art MBA™, she replaces scattered tactics with a full A–Z business blueprint and personally guides owners through it...so they can stop collecting pieces of the business puzzle - and run their business with the confidence, and knowledge they deserve.
Frustrated by years of receiving fragmented business advice, she went to school, earned her business degree, and is now an MBA candidate. Her purpose in attending University was singular: to bring the industry a polished, disciplined, and complete business model that she could share with other martial art business owners.
Through Kelly Muir Consulting and her signature Martial Art MBA™, she replaces scattered tactics with a full A–Z business blueprint and personally guides owners through it...so they can stop collecting pieces of the business puzzle - and run their business with the confidence, and knowledge they deserve.
